What might you think would be the ultimate experience in family dining? You got it - The Main Feature Theatre & Pizza Pub. As one drives down Main Street, Waukon, they are greeted by the large theatre marquee boldly displaying the movie currently playing. This is an immediate temptation, but the idea of adding pizza to that venue creates a truly unique experience for the entire family.
The Main Feature has been in its present location since it was built in 1938. Over the years as ownership of the theatre changed, the idea of adding a pizza and pasta menu was a welcomed addition to the movie going experience. In 2007 the business came up for sale. At this same time, The Iron Ridge Church of Waukon had been meeting at the High School Gymnasium but was seriously looking for a building to buy to hold their church services, so the Ridge Ministries purchased the business. A part of their vision besides spiritual was to be good community citizens, giving back what they could to the community in which they resided. This building and business offered them the opportunity to do just that as they felt the importance of keeping a movie theatre and the movie theatre experience alive in the community.
In recent years, it became apparent that if they were going to continue in the movie theatre business, they would need to make a major investment in a digital projector system in order to compete in obtaining current first run movies. That new projector and sound system has now been installed and they are pleased with the outcome. The Main Feature has and is undergoing some other renovations including the installation of a new heating and cooling system, roof repairs and a new marquee with LED signage. The costs for all of these improvements are on-going but the fact that the theatre is considered a not for-profit entity, fund-raising, donations and grants help them attain their goals. Besides the movies, another way the Main Feature gives back to the community is their sponsored community events such as the Halloween Trunk or Treat and the Christmas Presence held in conjunction with the Holiday Lights Parade.
The theatre is located at 38 W Main Street and is open seven days a week, 4:00 p.m. to 9:00 p.m. Movie times are 6:30 p.m. Mondays through Saturdays and 5:30 p.m. on Sunday evenings with no movie shown on Wednesday evenings. The theatre is managed by Mandy Halverson and currently employs 12 people. The most unique aspect of the theatre is that they offer a large variety of pizzas/pastas to enjoy during the movie. Reservations and pizza orders are encouraged ahead of time so that the pizza is ready at the start of the movie. Pizza orders are also available for take-out or delivery service. Another great community service is that the theatre is also available during the day for any group or organization wishing to hold luncheons, meetings, receptions or parties. With the new projection equipment, it is ideal for power point presentations during business meetings.
For a long time now, families have been enjoying the "one-stop" opportunity for family fun and entertainment and thanks to the Ridge Ministries, and their belief in the community, that tradition will continue for years to come. So the next time, you are thinking of a movie and dinner, check out the Main Feature Theatre & Pizza Pub as they will be showing the same current movie as the town down the road and at a fraction of the cost for just a movie and popcorn.
Allamakee County Economic Development is proud to feature this business member and is proud of the efforts and services they provide to not only Waukon but the entire county.
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